Silverstone is set to announce a profit on the British Grand Prix for the first time "in several years".
Last year the circuit appointed Patrick Allen as managing director and he immediately implemented a cheaper pricing package, including a £99 ticket. That, coupled with Lewis Hamilton's dominant position with Mercedes, helped attract a record 140,000 race day attendance in 2015 and 350,000 over the course of the three days.
"I've seen the accounts and we've made money, we're in profit, which is for the first time in several years," Allen told Autosport."Financially we are now doing OK, which is a good turnaround, it's nice.
"The team, the whole Silverstone family, all pulled together in a way that made it happen. Without everybody pulling their weight you can't turn a business around in 12 months, which we thankfully have done."
Reigning world champion Hamilton has won in front of his home fans for two years running. Allen thinks another increase in numbers for the 2016 edition will only help the circuit continue to drive down prices in future seasons.
"If the fans support us at a grand prix, and we can maybe get 200,000 people in on a Sunday, that allows me to lower the price for the following year. We're then able to reinvest a proportion of the profits back into the ticketing model to maintain the levels of support from the fans."
"If crowd numbers fall, which is what happened under the old management's regime, the reaction was, 'We still have to pay Bernie Ecclestone, so we have to put the price up'. That means fewer people can afford it, the numbers fall and the price goes up again. I reversed that fairly dramatically, fairly abruptly, and we know now it works.
"But we can't rest on our laurels. It's now about how we drive it all forward."