The Alfa Romeo brand could return to Formula One according to Sergio Marchionne, the CEO of parent company Fiat Chrysler Automobiles (FCA).
FCA is investing heavily in the Italian brand over the next few years, with a series of new models aimed at taking on premium car brands such as Mercedes and BMW. Marchionne believes a return to F1 as a rival for Ferrari, which is also owned by FCA, would be an important step for the brand.
"It's incredible how the Alfa Romeo brand remains in people's hearts," Marchionne was quoted by Italian media. "For that reason we are thinking of it returning to Formula One racing as our competitor.
"It's important for Alfa Romeo to return. It will be another competitor"
Alfa Romeo last ran a works Formula One team in 1985 and has a long history of success in motorsport, stretching back beyond the formation of the F1 world championship in 1950 to 1911. Its ten F1 victories and two drivers' titles came in the first two years of the championship before the works team withdrew from the series. It existed as an engine supplier in the 1960s and 1970s before Alfa Romeo's return as a constructor between 1979 and 1985.
An Alfa Romeo logo ran on the rear of the Ferrari's engine cover this year.