With literally billions of fans worldwide, football is seen as the 'biggest' sport in the world. So big, in fact, that Sky Sports' latest shake-up adopts a two-pronged policy - a Premier League-only channel and a wider-reaching station for a range of other football such as the EFL and La Liga.
On Sky Sports Premier League, at least 124 games will be available live, exclusive and in Ultra High Definition. As well as enhancing visual clarity, the Sky Q box also boasts Dolby Atmos to deepen the audio experience with three-dimensional sound.
Regardless of who they support, fans will be able to watch their top-flight team live at least four times over the course of the campaign. Even if fans miss live broadcasts, there's an entire On Demand section for each club featuring highlights, interviews and documentaries.
On the new channel arrive new tailor-made shows. The Live Launch Show preceded the opening day of the season and then begin regular programmes looking back on Premier League Champions - beginning with last season's victors, Chelsea. The subject of the greatest player to have graced the Premier League will always cause vociferous debate but the all-new Premier League Icons will present the exploits of Paul Scholes, Thierry Henry, Frank Lampard et al without bias.
Things happen in the Premier League every day, so to keep supporters up-to-speed on the big issues, the Weekly Debate Show will utilise a wide array of punditry talent to present insight and opinion - handy in avoiding being caught lacking footballing current affairs conversation.
One of the leading pundits on the team - eight-time Premier League winner Gary Neville - will present his own show with Gary Neville's Soccerbox revisiting the competition's most memorable matches. Perhaps Matt Le Tissier can even persuade his Sky Sports colleague to dust off Southampton's legendary 6-3 victory over Manchester United in October 1996...
It's not all about the Premier League of course. In the coming season, there are 127 live English Football League games on Sky Sports Football as well as widespread coverage of the Carabao Cup, the SPFL, Major League Soccer, Eredivisie, the lucrative Chinese Super League and of course, La Liga.
In recent times, the world's leading players have toed-and-froed primarily between the Premier League and the Spanish Primera División. Spain has produced half of the UEFA Champions League winners over the last decade and its top flight is another star attraction.
Alongside the staple diet of live fixtures, a new show 20 Years of El Clasico lands on the table - harking back to memorable clashes between Barcelona and Real Madrid involving the likes of Ronaldo, Ronaldinho, Romario, Hristo Stoichkov, Zinedine Zidane, David Beckham and countless other footballing heroes.
On the international scene, Wales, the Republic of Ireland, Northern Ireland and Scotland are all fighting to make it to World Cup 2018 and there'll be live coverage of all their qualifiers. Just as with the EFL, SPFL and La Liga, there are dedicated On Demand facilities to allow fans to catch up if they miss a kick.
Once football's premier international tournament has taken place in Russia in the summer of next year, the channel will broadcast - exclusively - the inaugural UEFA Nations League; an ambitious new competition pitting England and the other 54 UEFA nations against each other over the course of nine months.
Some things will always change; players, managers and even stadiums. For the foreseeable future, though, football will stay the most watched and analysed game on earth.
Requires Sky Q 2TB box, Sky TV, Sky Q Multiscreen and Sky Sports Premier League subscriptions, HD TV connected to your Dolby Atmos compatible speaker equipment - visit https://www.dolby.com/us/en/technologies/dolby-atmos/home-theater-products.html for further information. Further terms apply.