Mauricio Pochettino has urged Tottenham's supporters to have more faith in his and the club's decisions, saying that greater belief among the fanbase would make Spurs stronger.
The Argentine said it has been a source of frustration that choices made in the transfer market and regarding tactics have frequently been criticised before anyone has seen the results.
And, while he believes the media is largely responsible for the negative perceptions he is trying to change, he feels the club's supporters can also help to provide a greater sense of consistency and unity.
"In this football club, if some bad results arrive the situation is going to turn again," Pochettino said. "All the positives today will be reversed and become negatives, because we're still not solid in our ideas. We believe but don't really believe. We're happy but not so happy. I think there's still massive work to do.
"I'm not talking about inside of the club, I talk about the perception outside, the people outside. We're so fragile. We're still not solid enough as a club to support some good and some bad [periods] because the perception of the people can affect the club.
"I think we're changing a lot and we're going to change, if we have time to do that. But our self-belief is still so fragile.
"We're doing fantastically but if we don't sign in January people say we're going to struggle. It's all negative, rather than saying, 'If Tottenham don't sign anyone it's because they believe that they're going to, or that they have the tools to, perform well and maybe challenge for the title.
"The doubt is always negative, never positive. Maybe that's because of the history, because of what happened in the past. We need to fight with this perception. Of course, we need to read the media, listen to the fans, but in the end, we need to feel free to take the decisions."
Pochettino used two examples -- playing Ben Davies at centre-back and signing goalkeeper Paulo Gazzaniga -- to demonstrate how his decisions are often criticised prematurely.
"When Ben Davies was going to play as a centre-back against Burnley, the perception is, 'Oh but Ben Davies is not a centre-back,'" he said.
"But after two games, two clean sheets -- a first clean sheet at the Emirates against Arsenal and a clean sheet against Burnley -- and two victories, now the people are like, 'Wow, yes, amazing performance from Ben Davies.' But before it was negative, rather than saying, 'OK we're going to see what happens. Then we're going to criticise or praise.'
"All the decisions are always taken in the negative way, and in that [way] it's so difficult to build something special and a strong structure for the future to win.
"The answer is to win games. In the end, the consequence is going to be to win trophies, to be competitive, always to be proud about your team, about your players.
"I think of the case of when we signed Paulo Gazzaniga. The people criticised: 'Oh we've signed a third keeper.'
"We signed him one-and-a-half years ago from Southampton and the perception was, 'Oh we cannot introduce the player [as our first summer signing] because it looks like we don't have ambition.'
"It's so poor, no? It's so bad. It's a shame because after one year-and-a-half Paulo kept a clean sheet against Arsenal for the first time at the Emirates, and he was fantastic yesterday."