WTF? World Taekwondo Federation undergoes rebranding

The World Taekwondo Federation are to rebrand themselves as World Taekwondo -- to avoid clashing with the well-known acronym, WTF.

The organisation's name will remain as World Taekwondo Federation, general secretary Hoss Rafaty told Inside The Games, as it still owns the rights to the WTF name.

But World Taekwondo will be used for marketing purposes, with WTF in recent years becoming synonymous with the popular slang acronym, meaning "what the f---?"

The World Taekwondo Federation's rebranding campaign has already begun with the renaming of events such as the World Taekwondo Grand Prix and the World Taekwondo World Championships.