Paris Saint-Germain treated themselves to a double unveiling on Thursday, beginning with the big reveal of their new away kit for the 2018-19 season.
The Ligue 1 giants also took the opportunity to confirm that their new kit will be sported by a new No. 7, with rising superstar Kylian Mbappe taking up the squad number vacated by Lucas Moura.
The 19-year-old striker was also furnished with a new hashtag, #K7LIAN, that will no doubt transform into a personal brand in the coming months.
"For a long time, I said that numbers were unimportant and that it was something that only matters on the pitch," Mbappe told the PSG website.
"However, it is an indication of your ambitions -- the player you want to become. I keep trying to progress on the pitch and I think that, for me, it was the right time to change number.
It is something of an affirmation. The No. 7 shirt is a legendary one -- many greats have worn it. I hope that I will be able to do this number justice on the pitch."