As you may have noticed, Manchester United forward Jesse Lingard has been employing the "dab" as his goal celebration of choice for some time now.
So much so, in fact, that Lingard has even attempted to create a kind of well-choreographed superhero alter-ego for himself that incorporates his dance move of preference, once taking to the pitch with "Dabberman" embroidered on his boots.
However, we feel you can now probably go ahead and declare the fad officially over, largely due to this cringe-inducing new viral video produced by United's sponsors that sees Lingard helping two of his poor unfortunate teammates to graduate from "Dab University".
- Chevrolet FC (@ChevroletFC) July 27, 2016
Ouch. What did Tim Fosu-Mensah and Cameron Borthwick-Jackson ever do to deserve such public humiliation?