New F1 chairman Chase Carey wants to take F1 'to the great cities in the world'

Sutton Images

New F1 chairman Chase Carey says the sport should be in places like "Los Angeles, New York or Miami", as he seeks to take the sport to the "great cities in the world".

Carey has been installed by F1's new owners Liberty Media, who have agreed to purchase a controlling stake in the sport. The American, who used to be Rupert Murdoch's right-hand man at News Corportation, made his first paddock appearance at the Singapore Grand Prix.

American company Liberty spoke about evolving the current calendar shortly after announcing their takeover and Carey thinks F1 should be going to some of the most famous destinations in the world.

In a Q and A with the official F1 website, Carey was quizzed on a number of topics, including how Liberty will strengthen the sport in America and across the world.

"It is too early to have a clear plan, but we clearly will have a plan to develop America, to be in the right market," Carey said. "As I said earlier, there is a big untapped audience in the US. I don't want to criticise the efforts in the past, because I don't know the efforts in the past.

"Formula One is a great premium brand and that means to me that you want to be at a location like Los Angeles, New York or Miami. Ideally in the great cities in the world!"

F1 boss Bernie Ecclestone, who has been kept on as CEO by Liberty, has spent a long time trying to break the American market. Though F1 current has the U.S. Grand Prix in Austin, Texas, Ecclestone has recently talked about getting a race on the West Coast.

Carey was also asked what he thought were the sports biggest assets. Though he has only been involved for just over a week since the takeover the American outlined where he felt the sport is strong currently.

"I am not sure I can break it down to three! Let's give it a try: the amazing cars and technology; the stars -- the world is built on heroes; the global aspect of the sport with these amazing venues. I have not been to all the venues so far, but Singapore certainly is amazing.

"The race is great -- that's the core -- but it is really a week-long extravaganza with music and entertainment. That's really what it is about -- great events. This is it: creating a great event. So there you have the three: the cars and technology; the stars; and the events -- the live experience."