Former Ferrari team principal Marco Mattiacci has been hired by radical electric car maker Faraday Future as Global Chief Brand & Commercial Officer.
Mattiacci replaced Stefano Domenicali in early 2014 but lasted just eight months in the job, a period of time which saw Ferrari sign Sebastian Vettel in place of the outgoing Fernando Alonso. The Italian has now been hired by Faraday Future and says he is looking forward to taking part in the company's bold vision for the future.
"Throughout my career, I have been a passionate believer in innovation and unique user experiences for customers," Mattiacci said. "Joining the Faraday Future team is an incredible opportunity that revolves around a completely new, connected, and intelligent way of thinking. I look forward to the role I will play in developing a truly brave and innovative path forward for the industry."
His new role will see him lead all aspects of branding, marketing, communications, distribution, sales, and user/customer experience. Faraday Future recently revealed its futuristic FFZERO1 concept, while it plans to produce an all-electric SUV to take on Tesla's Model X.