Former Williams test driver Susie Wolff has launched Dare to Be Different, a campaign caimed at working with women in motorsport and increasing female participation.
Wolff announced her retirement from all forms of motor racing in late 2015 and is now focused on inspiring women both currently in the industry and those hoping to join it. She has stressed the campaign, launched in partnership with the Motor Sport Association, is not only about finding the next F1 female driver, which there has not been since Lella Lombardi competed at the 1976 Austrian Grand Prix, but about changing perceptions in motor racing.
"Our main aim with Dare To Be Different is to drive female talent," Wolff said. "This is an ambitious and long-term project that will build an online community of women from all over the world. It will connect them through a shared passion and empower them to become the next wave of role models, whilst also providing access to some of the most successful female names in the sport.
"Our UK events for young girls will boost awareness and demonstrate the varied and exciting areas of the sport - showing that they too can dare to be different. I'm proud to launch today and must thank my team and our ambassadors for their invaluable contribution and dedication to the project."
As well as putting on five free events throughout the UK this year to showcase the industry to those aspiring to join it, Dare to Be Different hopes to bring women currently in motorsport together in an online community.
13 April - Daytona Sandown Park, Surrey
5 May - Nutts Corner, Crumlin, Northern Ireland
24-26 June - The Sports Show at the NEC, Birmingham
25 August - Knockhill Circuit, Fife, Scotland
15 September - Daytona Manchester, Manchester