Forget the ketchup? 49ers team up with Amazon for tailgate deliveries

Fans tailgate at Levi's Stadium before a 2014. The San Francisco 49ers announced a partnership with Amazon Prime Now that will give fans game-day delivery in the team's parking lot. Ezra Shaw/Getty Images

SANTA CLARA, Calif. -- The days of scrambling for that item you forgot to bring to your tailgate are over, at least at Levi's Stadium on San Francisco 49ers game days.

On Thursday, the 49ers announced a partnership with Amazon Prime Now to allow deliveries to designated parking lots on days or nights when the Niners play.

Welcome to tailgating in the 21st century.

"We take pride in the diverse pregame culture developing at Levi's Stadium and to involve an industry leader in online commerce like Amazon Prime Now in our game-day experience will give our fans service and convenience they won't find anywhere else," Brent Schoeb, 49ers vice president of corporate partnerships, said. "Amazon Prime Now is really the only company that could deliver the kind of options and reliability that our fans need on game day. "

The partnership between the Niners and Amazon Prime Now is believed to be the first of its kind and will allow fans to order items they might have forgotten. Fans in Red Lot 1, Green Lot 1 and Blue Lot 1 can receive deliveries direct to their parking spot via the Amazon Prime Now app and PrimeNow.com. Fans can have items delivered within an hour for a $7.99 fee or for free within a two-hour window.

Prime Now users can make orders by entering the zip code 95054 and then plugging in 4900 Marie P. DeBartolo Way, Santa Clara, CA 95054 as the delivery address along with their parking lot number and nearest parking flag number.

“Why miss out on any tailgating fun when you can have all your game-day essentials delivered to you directly in an hour or less,” said Stephenie Landry, worldwide vice president of Amazon Prime Now, in a statement. “We are excited to offer 49ers fans the convenience of ultra-fast delivery to make it even easier to cheer on their favorite team.”