• Williams

Williams unveils Martini livery

ESPN Staff
March 6, 2014 « Mallya 'cautiously optimistic' for podiums | 'You don't become idiots overnight' - Horner »
The iconic red and blue stripes of Martini returns to F1 with Williams this season © Williams
Enlarge

Williams has revived one of motorsport's classic liveries for the 2014 season in line with a new sponsorship deal with Martini, which the team announced today.

The team ran with an all-blue livery during the winter testing period but will use the famous blue and red stripes for the remainder of the season. Martini has sponsored various teams in different forms of motorsport over the years, including Brabham in Formula One in the 1970s.

The announcement of the "multi-year agreement" deal follows weeks of speculation, and means the team will officially compete under the "Williams Martini Racing" banner in 2014. The new livery was launched at an event in London on Wednesday, with team drivers Felipe Massa and Valtteri Bottas being joined by Felipe Nasr and Susie Wolff.

"We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing," Sir Frank Williams said. "Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula One once again in unison with Williams.

"2014 is going to be a fascinating season, with regulation changes of this scale often shaking up the grid and creating opportunities for teams to make a good step forward. Over the winter we have proved our ambition by making a number of positive changes; we welcome a new driver pairing, new senior technical personnel, and a number of new commercial partners for 2014. In testing the car has covered an impressive amount of mileage, which is testament to the hard work of everyone in the factory and our colleagues at Mercedes. We have developed a very strong working relationship with them which has proved vital in understanding the new power unit and maximising its performance. We head to Australia next week excited about the season's prospects."

Valtteri Bottas and Felipe Massa at the launch in London © Sutton Images
Enlarge
© ESPN Sports Media Ltd.

Feeds Feeds: ESPN Staff

ESPN Staff Close