IRB to rebrand as 'World Rugby'
August 28, 2014
Brett Gosper has spearheaded the rebranding of the IRB © Getty Images
From November 19 the International Rugby Board will be known as World Rugby as it rebrands ahead of the 2015 Rugby World Cup.
The IRB has been around since 1886 but as the game becomes ever modernised, the organisation in charge of the global game will unveil a new logo at the IRB World Rugby Conference in November. IRB CEO Brett Gosper explained the decision, telling The Times: "The name IRB has been a bit of a handicap in our development process.
"The change is almost so obvious, it's extraordinary it has not happened before. The name IRB stands for a body of people. World Rugby is a movement; the new name does what it says on the tin.
"The name IRB doesn't automatically give you the understanding of what it is. We feel that 'World Rugby' allows a greater understanding. We have a remit to grow the game, so we feel we are legitimate in calling ourselves 'World Rugby'."
IRB chairman Bernard Lapasset added: "Rugby continues to thrive, reach out and engage new audiences and participants in record numbers and the IRB has been at the heart of that growth.
"We are committed to furthering that growth beyond our traditional family and fan base with a public that expects to be entertained, informed and interacted with. This move is more than just a name change, it is a mission statement."
© ESPN Sports Media Ltd
Communication error please reload the page.
Jose Mourinho says he "was not expecting" to see Frank Lampard in a Manchester City shirt after leaving Chelsea but that he respects the player's decision to go on loan at the Etihad
Manuel Pellegrini says criticism of Yaya Toure's performance against Bayern Munich is unfair and has no problems with the Manchester City midfielder's attitude and commitment
Floyd Mayweather has been ordered to appear before the Nevada State Athletic Commission on Tuesday to answer questions about unsafe training conditions at his Las Vegas gym
Manchester City are hopeful Edin Dzeko will recover from a back injury with Manuel Pellegrini facing the prospect of taking on Premier League leaders Chelsea with just one fit striker
FIA technical boss Charlie Whiting has admitted it would have been tough to police coded radio messages had the governing body pushed through the original plans for restricting radio traffic