Wasps drop 'London' prefix
July 1, 2014
Wasps have dropped the 'London' prefix to their name and will once again be known simply as Wasps.
"Wasps is a well-established and well-respected brand which is strong enough to stand alone," explained chief executive Nick Eastwood. "For almost 150 years we have been known throughout the rugby world as Wasps; even since the re-branding of the club to London Wasps in 1999 people have still referred to us as Wasps, so we feel we are in keeping with the history of the club.
The prefix was added shortly after the sport had gone professional to distinguish the senior team from the continuing amateur sides. While based in the suburb of Sudbury, it made some sense but after a spell at Loftus Road, they moved to High Wycombe in 2002.
It was also never fully embraced by the fans or the media who continued to refer to the side as Wasps.
The decision is likely to have been made because of marketing opportunities as much as tradition. "We have been looking at ways to build the Wasps brand, with a focus on delivering consistency across all marketing and communications channels," Eastwood said. "The design team is pleased with the effect this small change has had in creating a bolder, cleaner logo with a strong visual impact."
© ESPN Sports Media Ltd
Communication error please reload the page.
South Africa re-introduces a system by which Varsity Cup captains and coaches can refer contentious refereeing decisions for review to Television Match Officials
The Wallabies showed undoubted flair in Dublin, but they still have a way to go if they are to do more than make up the numbers at the 2015 Rugby World Cup, writes Greg Growden
Brendan Rodgers admitted his job is by no means safe after Liverpool slumped to a "disappointing" 3-1 defeat at Crystal Palace on Sunday
Leicester director of rugby Richard Cockerill admitted he was unhappy with his side's indifferent performance in their 26-5 victory over London Welsh
Shaun Murphy made a 147 break in the final of the Ruhr Open as he was crowned champion in Germany - but could have made three in one day