ESPN SCRUM

/ News

Aviva Premiership
Wasps drop 'London' prefix
ESPN Staff
July 1, 2014

Wasps have dropped the 'London' prefix to their name and will once again be known simply as Wasps.

"Wasps is a well-established and well-respected brand which is strong enough to stand alone," explained chief executive Nick Eastwood. "For almost 150 years we have been known throughout the rugby world as Wasps; even since the re-branding of the club to London Wasps in 1999 people have still referred to us as Wasps, so we feel we are in keeping with the history of the club.

The prefix was added shortly after the sport had gone professional to distinguish the senior team from the continuing amateur sides. While based in the suburb of Sudbury, it made some sense but after a spell at Loftus Road, they moved to High Wycombe in 2002.

It was also never fully embraced by the fans or the media who continued to refer to the side as Wasps.

The decision is likely to have been made because of marketing opportunities as much as tradition. "We have been looking at ways to build the Wasps brand, with a focus on delivering consistency across all marketing and communications channels," Eastwood said. "The design team is pleased with the effect this small change has had in creating a bolder, cleaner logo with a strong visual impact."

© ESPN Sports Media Ltd

Live Sports

Communication error please reload the page.

  • Latest
  • Most Viewed
  • News
  • Features
  • Rugby

    Unsavoury sledging did not end with Potgieter

    Fallout continues from the NSW-Brumbies derby, with one Tahs forward - not Potgieter - surprised by other unsavoury comments during the game, Greg Growden reports

  • Rugby

    Super Rugby preview, team news, line-ups: Round 7

    Greg Growden previews Super Rugby round 7. We've also got key stats, team news and all the line-ups to inform your ESPN Footytips Super Rugby picks

  • Formula 1

    Storm clouds gather in Malaysia

    Will Mercedes dominate again? Can anybody catch up with the help of a rainstorm? And will the Red Bull/Renault relationship tear itself apart? All those questions and more will be answered at this weekend's Malaysian Grand Prix

  • Formula 1

    Alonso: More questions than answers

    Maurice Hamilton pieces together what we know from the Fernando Alonso crash and explains why the latest answers raise more questions

  • Rugby

    Attacking revolution won't be repeated at World Cup

    John Mitchell lapped up the action on 'Sensational Saturday' - but warns not to expect a repeat come Rugby World Cup time later this year

  • News
  • Features
  • Inside Boxing

    'I've sparred with Klitschko and Fury - now I want Joshua'

    Unbeaten heavyweight Dillian Whyte, 28, (14-0, 11 KOs) tells ESPN where his rivalry with Anthony Joshua stems from and outlines the plan for his career this year after returning from a doping ban in November

  • UFC

    Top 10 best UFC fighters of all time

    Some of the best fighters to ever glove up have plied their trade in the Octagon - now ESPN list the 10 best who have fought under the UFC banner

  • Ask Steven

    Home front

    Who was the first Briton to win the British Grand Prix?

  • Ask Steven

    Pointless drivers

    Where does Anthony Davidson's record of 24 Grands Prix without a point rank him?

  • Ask Steven

    Home favourites

    How many F1 drivers have had one win, but done it at their home Grand Prix?

Sponsored Links

Make Huge Income from your Home
Download your Free Guide And Learn How To Increase Your Monthly Income