Next LIVE rugby on TV
to be announced
Wed, 31 Jul 2013 14:30:05 +0000
  • Switch Edition
ESPN SCRUM / News
Follow@ESPNSCRUM
Aviva Premiership
Wasps drop 'London' prefix
ESPN Staff
July 1, 2014

Wasps have dropped the 'London' prefix to their name and will once again be known simply as Wasps.

"Wasps is a well-established and well-respected brand which is strong enough to stand alone," explained chief executive Nick Eastwood. "For almost 150 years we have been known throughout the rugby world as Wasps; even since the re-branding of the club to London Wasps in 1999 people have still referred to us as Wasps, so we feel we are in keeping with the history of the club.

The prefix was added shortly after the sport had gone professional to distinguish the senior team from the continuing amateur sides. While based in the suburb of Sudbury, it made some sense but after a spell at Loftus Road, they moved to High Wycombe in 2002.

It was also never fully embraced by the fans or the media who continued to refer to the side as Wasps.

The decision is likely to have been made because of marketing opportunities as much as tradition. "We have been looking at ways to build the Wasps brand, with a focus on delivering consistency across all marketing and communications channels," Eastwood said. "The design team is pleased with the effect this small change has had in creating a bolder, cleaner logo with a strong visual impact."

© ESPN Sports Media Ltd

Live Sports

Communication error please reload the page.

  • Football

  • Cricket

  • Rugby

    • Days
    • Hrs
    • Mins
    • Secs

    F1 - United States GP

  • OtherLive >>

    Darts - The Masters
    Golf - BMW Masters, Shanghai
    Golf - CIMB Classic
    Tennis - Paris Masters
    Horse Racing - Breeders' Cup, Santa Anita
    Snooker - International Championship, Chengdu
  • Football

    Moyes 'meets with Sociedad president'

    Real Sociedad's president has reportedly met with David Moyes in London in an attempt to convince the former Manchester United manager to take over the club

  • Football

    Wenger: Arsenal can still catch Chelsea

    Arsene Wenger is "convinced" Arsenal are still contenders in this season's Premier League title race, even though they have fallen nine points behind leaders Chelsea after just nine games

  • Formula 1

    Button in a 'better place' regarding F1 future

    Jenson Button says he feels less pressure about his future than he did before the Japanese Grand Prix despite the ongoing threat of being replaced by Fernando Alonso at McLaren

  • Football

    Wilshere injury short term, says Wenger

    Jack Wilshere could miss Arsenal's Premier League game against Burnley on Saturday but Arsene Wenger insists the midfielder's latest injury setback is not serious

  • Golf

    Westwood in contention after hole-in-one

    Lee Westwood hit a hole-in-one to help move himself into contention for the CIMB Classic as he targets a second tournament win at the Kuala Lumpur Golf and Country Club in seven months

Sponsored Links
Make $170 in 60 seconds!
Google Vs Facebook, 60 sec. knock out! Choose a champion, Become a Winner!
Make $25 in 1 Minute!
Start trading with the biggest broker! Register now to receive $25 for FREE!