Wasps drop 'London' prefix
July 1, 2014
Wasps have dropped the 'London' prefix to their name and will once again be known simply as Wasps.
"Wasps is a well-established and well-respected brand which is strong enough to stand alone," explained chief executive Nick Eastwood. "For almost 150 years we have been known throughout the rugby world as Wasps; even since the re-branding of the club to London Wasps in 1999 people have still referred to us as Wasps, so we feel we are in keeping with the history of the club.
The prefix was added shortly after the sport had gone professional to distinguish the senior team from the continuing amateur sides. While based in the suburb of Sudbury, it made some sense but after a spell at Loftus Road, they moved to High Wycombe in 2002.
It was also never fully embraced by the fans or the media who continued to refer to the side as Wasps.
The decision is likely to have been made because of marketing opportunities as much as tradition. "We have been looking at ways to build the Wasps brand, with a focus on delivering consistency across all marketing and communications channels," Eastwood said. "The design team is pleased with the effect this small change has had in creating a bolder, cleaner logo with a strong visual impact."
© ESPN Sports Media Ltd
Communication error please reload the page.
Sergio Aguero has revealed in his new autobiography that he loved his time alongside Mario Balotelli at Manchester City - and feels his fellow striker was "crazy" because of his insecurity
Rafael Nadal has announced he will have appendicitis surgery next month and will miss the World Tour Finals in London
Newcastle Falcons took early control of Pool Three with a creditable 30-26 victory at Newport Gwent Dragons
Munster ended a tight European Champions Cup encounter on their terms as Saracens succumbed to a 14-3 defeat at Thomond Park
England wing Jonny May has signed a new contract with Aviva Premiership club Gloucester