Wasps drop 'London' prefix
July 1, 2014
Wasps have dropped the 'London' prefix to their name and will once again be known simply as Wasps.
"Wasps is a well-established and well-respected brand which is strong enough to stand alone," explained chief executive Nick Eastwood. "For almost 150 years we have been known throughout the rugby world as Wasps; even since the re-branding of the club to London Wasps in 1999 people have still referred to us as Wasps, so we feel we are in keeping with the history of the club.
The prefix was added shortly after the sport had gone professional to distinguish the senior team from the continuing amateur sides. While based in the suburb of Sudbury, it made some sense but after a spell at Loftus Road, they moved to High Wycombe in 2002.
It was also never fully embraced by the fans or the media who continued to refer to the side as Wasps.
The decision is likely to have been made because of marketing opportunities as much as tradition. "We have been looking at ways to build the Wasps brand, with a focus on delivering consistency across all marketing and communications channels," Eastwood said. "The design team is pleased with the effect this small change has had in creating a bolder, cleaner logo with a strong visual impact."
© ESPN Sports Media Ltd
Communication error please reload the page.
Rugby fans now have an opportunity to sit in a couch that slides along the sideline at the first Bledisloe Cup Test at the ANZ Stadium in Sydney
Raymond van Barneveld suffered a bizarre exit from the World Matchplay following a 13-8 defeat to Simon Whitlock, who set up a quarter-final tie with the impressive James Wade
Liverpool manager Brendan Rodgers says he does not feel let down by Luis Suarez's decision to join Barcelona, but issued a warning to his players that no individual is bigger than the club
Steven Caulker is Harry Redknapp's second signing of the summer after completing his move from Cardiff to QPR
Tyson Fury insists he will still fight on Saturday despite Dereck Chisora pulling out of their scheduled WBO title eliminator clash with a fractured hand