Next LIVE rugby on TV
to be announced
Wed, 31 Jul 2013 14:30:05 +0000
  • Switch Edition
BT to pay £20m for naming rights for Murrayfield
ESPN Staff
May 15, 2014
© Getty Images

The BBC is reporting that talks to sell the naming rights for Murrayfield Stadium in a £20 million deal with BT are at an advanced stage.

The Scottish board has made no secret of its willingness to sell what is describes as its "single biggest piece of our inventory".

With debts of around £11 million, the board is in need of a large injection of cash, and the proposed seven-year BT deal would put it on much sounder financial footing.

Scottish Rugby and BT have both declined to comment on the proposed sponsorship agreement.

While sponsoring new grounds works well - for example, the Emirates Stadium, which Arsenal sold for £100 million over 15 years - rebranding an existing venue is much harder as media and the public tend to continue to refer to it by its more familiar name.

© ESPN Sports Media Ltd

Live Sports

Communication error please reload the page.

  • Football

  • Cricket

  • Rugby

    • Days
    • Hrs
    • Mins
    • Secs

    F1 - United States GP

  • OtherLive >>

    Darts - European Championship
    Golf - McGladrey Classic
    Golf - Perth International
    Tennis - Swiss Indoors
    Tennis - Valencia Open
    Tennis - WTA Finals
  • Rugby

    Farrell set for Saracens return

    Owen Farrell will make his first start for five weeks - and a fortnight before England face world champions New Zealand - when Saracens tackle European Champions Cup rivals Munster on Friday night

  • Rugby

    Bardy gets five-week ban for striking Vunipola

    Clermont Auvergne forward Julien Bardy has received a five-week ban for striking Saracens and England number eight Billy Vunipola with his knee during last Saturday's European Champions Cup clash at Allianz Park

  • Rugby

    Record demand outstrips supply for World Cup tickets

    Almost one million tickets were snapped up for 2015 Rugby World Cup during September's general sale, tournament organisers have announced

  • Football

    We had to get ugly, says Wilshere

    Jack Wilshere says Arsenal's last-ditch Champions League win at Anderlecht "wasn't our prettiest performance" after goals from Kieran Gibbs and Lukas Podolski clinched the points

  • Rugby

    Lancaster tells Farrell to prove his fitness

    England head coach Stuart Lancaster hinted Owen Farrell must prove his fitness ahead of the autumn internationals or face a fight for his place at fly-half

Sponsored Links
Make $170 in 60 seconds!
Google Vs Facebook, 60 sec. knock out! Choose a champion, Become a Winner!
Make $25 in 1 Minute!
Start trading with the biggest broker! Register now to receive $25 for FREE!