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Scotland
BT to pay £20m for naming rights for Murrayfield
ESPN Staff
May 15, 2014
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The BBC is reporting that talks to sell the naming rights for Murrayfield Stadium in a £20 million deal with BT are at an advanced stage.

The Scottish board has made no secret of its willingness to sell what is describes as its "single biggest piece of our inventory".

With debts of around £11 million, the board is in need of a large injection of cash, and the proposed seven-year BT deal would put it on much sounder financial footing.

Scottish Rugby and BT have both declined to comment on the proposed sponsorship agreement.

While sponsoring new grounds works well - for example, the Emirates Stadium, which Arsenal sold for £100 million over 15 years - rebranding an existing venue is much harder as media and the public tend to continue to refer to it by its more familiar name.

© ESPN Sports Media Ltd

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