Leicester Tigers have announced a new six-year kit deal with Kooga that could be worth £4.5 million to the midlands club.
Kooga have replaced Canterbury as the Tigers' official kit supplier, with the agreement set to start at the beginning of the 2015-16 season.
The Manchester-based sportswear company already work with Scarlets, Worcester Warriors and the Uruguayan national team but their partnership with the 10-time Premiership winners is seen as a step forward for the brand.
Andrew Ronnie, Kooga managing director, said: "This is a substantial signing for Kooga and we are extremely excited about working with Leicester Tigers. It's a sign of where we are as a brand that we can work with clubs as big as Leicester Tigers, one of the biggest and most recognisable rugby brands in Europe.
"At Kooga, we pride ourselves in manufacturing quality kit for all levels of the game and this deal is a statement of intent from us."
Leicester's new kit will be revealed on Thursday, and will be available to buy from August 1.
Leicester Tigers chief executive Simon Cohen said: "We look forward to working with Kooga over the course of the next six seasons and we're sure our supporters are equally keen to see the designs of the new kit ahead of the 2015/16 season."