Next LIVE rugby on TV
to be announced
Wed, 31 Jul 2013 14:30:05 +0000
  • Switch Edition
ESPN SCRUM / RaboDirect PRO12 2013-14 / News
Follow@ESPNSCRUM
RaboDirect PRO12
BT Sport secures naming rights for Arms Park
ESPN Staff
May 19, 2014
Arms Park will now be re-branded the BT Sport Arms Park © CardiffBlues.com
Enlarge

BT Sport has bought the naming rights for the Cardiff Arms Park and has increased its profile within the RaboDirect PRO12 by securing a sponsorship deal to have its logo on three of the regions' shirts.

BT already has its logo on the Glasgow Warriors and Edinburgh's shirts and has now secured similar deals for the Dragons, Scarlets and Ospreys over a three-year period in what is described as a "multi-million pound" contract. The Blues' sponsorship is not available for the 2014-15 season but the Arms Park will now have BT Sport in its title.

The sponsorship of the Arms Park follows hot on the heels of reports saying BT Sport is considering paying £20m to get the naming rights for Murrayfield.

Mark Davies, acting CEO of Regional Rugby Wales, the body which represents the four Welsh regions, said: "It's a time to celebrate the strides that the Welsh regions are making to take the game forward in Wales with real unity, a common purpose, shared philosophy and commitment to ensuring that our businesses are sustainable.

"This is a clear vote of confidence in the Welsh Regions and we are delighted to be working alongside BT, a successful global brand that can see the real value in investing significantly in our regional businesses, our 200 professional players and the rugby development structures we have in place.

"It's great to have positive news for regional rugby as we all now look forward to a new season, with a new European competition and greater challenges in our PRO12 domestic league."

Monday's announcement means BT Sport will now sponsor five of the PRO12's sides with the tournament being shown on Sky Sports next term.

© ESPN Sports Media Ltd

Live Sports

Communication error please reload the page.

  • Boxing

    Fury pulls out of Ustinov bout

    Tyson Fury has withdrawn from Saturday's heavyweight bout against Alexander Ustinov after his uncle and former trainer Hughie fell seriously ill and was taken to hospital

  • Rugby

    Waratahs will host grand final

    New South Wales Waratahs produce an amazing defensive effort to defeat the Brumbies in the second Super Rugby semi-final at Allianz Stadium in Sydney

  • Rugby

    Crusaders put Sharks to the sword

    The Crusaders will contest their 11th Super Rugby grand final after producing a thoroughly professional performance to defeat the Sharks in the first semi-final at AMI Stadium

  • Football

    Costa can be as good as Drogba, says Mourinho

    Jose Mourinho believes Diego Costa is tailor-made for the Premier League and can match the impact made at Chelsea by Didier Drogba

  • Cricket

    Cook should quit captaincy - Pietersen

    Kevin Pietersen, the former England batsman, says Alastair Cook "has shown he does not have the tactical brain to lead the side" and would fare better if he stepped down from captaincy

Sponsored Links
Make $170 in 60 seconds!
Google Vs Facebook, 60 sec. knock out! Choose a champion, Become a Winner!
Make $25 in 1 Minute!
Start trading with the biggest broker! Register now to receive $25 for FREE!