BT Sport secures naming rights for Arms Park
May 19, 2014
Arms Park will now be re-branded the BT Sport Arms Park © CardiffBlues.com
BT Sport has bought the naming rights for the Cardiff Arms Park and has increased its profile within the RaboDirect PRO12 by securing a sponsorship deal to have its logo on three of the regions' shirts.
BT already has its logo on the Glasgow Warriors and Edinburgh's shirts and has now secured similar deals for the Dragons, Scarlets and Ospreys over a three-year period in what is described as a "multi-million pound" contract. The Blues' sponsorship is not available for the 2014-15 season but the Arms Park will now have BT Sport in its title.
The sponsorship of the Arms Park follows hot on the heels of reports saying BT Sport is considering paying £20m to get the naming rights for Murrayfield.
Mark Davies, acting CEO of Regional Rugby Wales, the body which represents the four Welsh regions, said: "It's a time to celebrate the strides that the Welsh regions are making to take the game forward in Wales with real unity, a common purpose, shared philosophy and commitment to ensuring that our businesses are sustainable.
"This is a clear vote of confidence in the Welsh Regions and we are delighted to be working alongside BT, a successful global brand that can see the real value in investing significantly in our regional businesses, our 200 professional players and the rugby development structures we have in place.
"It's great to have positive news for regional rugby as we all now look forward to a new season, with a new European competition and greater challenges in our PRO12 domestic league."
Monday's announcement means BT Sport will now sponsor five of the PRO12's sides with the tournament being shown on Sky Sports next term.
© ESPN Sports Media Ltd
Communication error please reload the page.
Andy Murray's recent run of good form came to a startling end as once again Novak Djokovic got the better of him with a 7-5 6-2 victory in their Paris Masters quarter-final
The US Grand Prix in Austin looks set to offer a tantalising battle between championship rivals Lewis Hamilton and Nico Rosberg this weekend after the Mercedes team-mates were split by just 0.003s in Friday practice
The All Blacks will use their next four games as a trial run for next year's Rugby World Cup
Kamui Kobayashi is wishing for three-car teams to become a reality in order to give him the best chance of reviving his F1 career
Louis van Gaal has said Wayne Rooney is fit to play in the Manchester derby on Sunday and claimed his striker "was never injured"