TV audiences for Premiership up 40%
May 22, 2014
© Getty Images
There has been a 40% increase in viewers for the Premiership with an average live weekend TV audience of 358,000 across the regular season.
A combined season audience of 7.88 million watched Aviva Premiership Rugby clubs live on BT Sport this season, compared to 6.14 million for the same period last year. The biggest match audience was recorded in October when 276,000 people tuned in to watch Leicester Tigers win at London Wasps.
"When you look at the audience for the Aviva Premiership highlights show on ITV each weekend (434,000) it means almost 800,000 people are watching Premiership rugby each weekend," said Dominic Hayes, the commercial rirector at Premiership Rugby.
"The numbers from pubs and clubs, and through BT Sport's app and website, are in addition to this , so the total TV audience is actually much higher."
© ESPN Sports Media Ltd
Communication error please reload the page.
Northampton returned to winning ways in the Aviva Premiership with an emphatic 35-10 triumph over Newcastle Falcons
Jamie Vardy was the hero as Leicester City twice came from two goals down to beat Manchester United in an enthralling 5-3 win at the King Power Stadium
Bewildered Manchester United manager Louis van Gaal said his side had "given the game away" after Leicester scored four goals in just over 20 second-half minutes to come from 3-1 down and win 5-3 at the King Power Stadium
Lewis Hamilton says he always felt comfortable about recovering from the safety car period to win the Singapore Grand Prix despite airing his doubts on the radio
Sebastian Vettel admits he was right on the edge with his tyres after finishing second after a safety car-enforced two-stop strategy in Singapore
ESPN's Week in Words featuring Wayne Rooney, Rio Ferdinand, Jose Mourinho, Rory McIlroy, Steven Gerrard and Michel Platini
The Inside Line contemplates a grid with just seven teams and asks what Formula One should be doing to avoid such a situation
Ashley Young has finally broken his silence over an incident that quite literally befouled him during Manchester United's opening game of the season against Swansea at Old Trafford
Wayne Rooney will overtake Thierry Henry as the Premier League's third highest scorer if he grabs a goal against Leicester on Sunday but he may never officially be as good a marksman as Alan Shearer
The Inside Line looks at the decisions that have been made and then un-made in the past year thanks to the power give to Formula One's Strategy Group
After a tentative first round, Mark Hunt unleashed a devastating uppercut to knock out Roy Nelson in the second round at UFC Fight Night 52 in Japan
Arsenal have announced their latest set of financial results, with confirmation that the club was sitting on a cash reserve of £173.3 million likely to spark debate among supporters
Veteran mixed martial artist Wanderlei Silva announced his retirement in a 13-minute YouTube video on Friday, citing disillusionment with his employer, the UFC, as the primary reason
Danny Welbeck scored his first goal for his new club as Arsenal scored three goals in three first-half minutes to deny Aston Villa the chance to go top of the Premier League
Louis van Gaal has said there are no automatic choices in his new-look Manchester United team - but revealed Wayne Rooney may get preferential treatment because he is captain
Eric Cantona used to give Manchester United a swagger but now they are searching for their authority and, writes Simon Barnes it's the compelling plot of the season
What is Paul di Resta doing with his time, now that he is out of Formula One?
Why Victoria Azarenka is the best thing for women's tennis since Justine Henin