Ireland announce 'multi-million' Canterbury deal
January 27, 2014
Ireland's tenure with Puma will end this autumn © PA Photos
The Ireland Rugby Football Union (IRFU) has announced a 'multi-million euro deal' to make Canterbury the national team's new kit sponsor on a six-year deal.
Ireland 's deal with Canterbury will begin official when they wear their new shirts for their autumn international against South Africa on November 8 later this year. The partnership will last until 2020 - which includes the next two World Cup tournaments.
Canterbury is the largest rugby apparel brand and adds Ireland to a growing list of nation's it supplies official kits for, along with England, Russia, Spain, Japan and USA. In a week which has seen both Sean O'Brien and Jamie Heaslip sign deals to stay in Ireland, the lucrative deal is another positive step forward for Ireland.
Pat Fitzgerald, the president of the IRFU, said: "I'd like to welcome Canterbury into the Irish Rugby family as we journey towards the 2015 Rugby World Cup. Having the backing of the world's top rugby apparel brand is testament to the strength of the Irish Rugby brand and reflects positively on the progressive steps being taken to ensure that we cement our position at the top of world rugby."
© ESPN Sports Media Ltd
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