Ireland announce 'multi-million' Canterbury deal
January 27, 2014
Ireland's tenure with Puma will end this autumn © PA Photos
The Ireland Rugby Football Union (IRFU) has announced a 'multi-million euro deal' to make Canterbury the national team's new kit sponsor on a six-year deal.
Ireland 's deal with Canterbury will begin official when they wear their new shirts for their autumn international against South Africa on November 8 later this year. The partnership will last until 2020 - which includes the next two World Cup tournaments.
Canterbury is the largest rugby apparel brand and adds Ireland to a growing list of nation's it supplies official kits for, along with England, Russia, Spain, Japan and USA. In a week which has seen both Sean O'Brien and Jamie Heaslip sign deals to stay in Ireland, the lucrative deal is another positive step forward for Ireland.
Pat Fitzgerald, the president of the IRFU, said: "I'd like to welcome Canterbury into the Irish Rugby family as we journey towards the 2015 Rugby World Cup. Having the backing of the world's top rugby apparel brand is testament to the strength of the Irish Rugby brand and reflects positively on the progressive steps being taken to ensure that we cement our position at the top of world rugby."
© ESPN Sports Media Ltd
Communication error please reload the page.
Police are investigating racist abuse targeted at Liverpool striker Mario Balotelli on Twitter after he mocked Manchester United's 5-3 defeat to Leicester
Manchester City manager Manuel Pellegrini has accused Chelsea of playing like "a small club" and compared the Premier League leaders to Stoke because of their defensive tactics in Sunday's 1-1 draw at the Etihad Stadium
Frank Lampard admits he had mixed emotions after scoring a dramatic late equaliser for Manchester City against his former club Chelsea
Jose Mourinho has accused Manuel Pellegrini of hypocrisy for criticising his team after Chelsea's 1-1 draw against Manchester City
ESPN rounds up all the reaction from around the paddock after the Singapore Grand Prix
As if beating the Springboks and Pumas on their home turf is not onerous enough, it also involves a road trip from hell, writes Greg Growden
Manchester United looked what they actually are in their 5-3 defeat at Leicester - an unfamiliar group, only recently assembled and working under a coach who does not favour making things simple
The Inside Line looks at the competition teams face from the commercial rights holder for sponsors and why they are fighting a losing battle
ESPN's Week in Words featuring Wayne Rooney, Rio Ferdinand, Jose Mourinho, Rory McIlroy, Steven Gerrard and Michel Platini
The Inside Line contemplates a grid with just seven teams and asks what Formula One should be doing to avoid such a situation
After a tentative first round, Mark Hunt unleashed a devastating uppercut to knock out Roy Nelson in the second round at UFC Fight Night 52 in Japan
Arsenal have announced their latest set of financial results, with confirmation that the club was sitting on a cash reserve of £173.3 million likely to spark debate among supporters
Veteran mixed martial artist Wanderlei Silva announced his retirement in a 13-minute YouTube video on Friday, citing disillusionment with his employer, the UFC, as the primary reason
Danny Welbeck scored his first goal for his new club as Arsenal scored three goals in three first-half minutes to deny Aston Villa the chance to go top of the Premier League
Louis van Gaal has said there are no automatic choices in his new-look Manchester United team - but revealed Wayne Rooney may get preferential treatment because he is captain
Wayne Rooney will overtake Thierry Henry as the Premier League's third highest scorer if he grabs a goal against Leicester on Sunday but he may never officially be as good a marksman as Alan Shearer
Ashley Young has finally broken his silence over an incident that quite literally befouled him during Manchester United's opening game of the season against Swansea at Old Trafford
Eric Cantona used to give Manchester United a swagger but now they are searching for their authority and, writes Simon Barnes it's the compelling plot of the season
What is Paul di Resta doing with his time, now that he is out of Formula One?
Why Victoria Azarenka is the best thing for women's tennis since Justine Henin