ESPN SCRUM

/ Heineken Cup 2013-14

/ News

European Rugby Champions Cup
Airline wants slice of new competition
ESPN Staff
April 13, 2014

The new European Rugby Champions Cup could be about to gain its first high profile sponsor ahead of next season's launch.

Turkish Airlines, already heavily involved in football sponsorship, is understood to be interested in the new competition, which replaces the Heineken Cup as Europe's premier rugby competition.

The new era for European rugby

A source told the Rugby Paper: "They are very interested in rugby and being involved in the first Champions Cup. There's a lot of interest from a lot of brands known worldwide. They illustrate how the game has gone global."

The new body behind the Champions Cup - European Professional Club Rugby - intends to announce four to six elite commercial 'partners' before the end of next month. Turkish Airlines have already worked with some of the biggest names in football, including a sponsorship deal with Manchester United, but are now turning their attention to rugby.

As well as showing interest in the Champions Cup, the airline is thought to be in the running to take over the title sponsorship of the Pro 12. Current sponsor RaboDirect has declined to renew its three-year contract once this season finishes.

The announcement of the new Champions Cup brings to an end a two-year disagreement on the future of European club rugby. The eight-year deal sees power shift away from the unions to the game's professional clubs.

© ESPN Sports Media Ltd

Live Sports

Communication error please reload the page.

  • Football

  • Cricket

  • Rugby

    • Days
    • Hrs
    • Mins
    • Secs

    F1 - Australian GP

  • OtherLive >>

    Golf - Joburg Open
    Golf - Honda Classic
    Tennis - Dubai Championships
    Tennis - Mexican Open
  • Latest
  • Most Viewed
  • News
  • Features
  • Rugby

    All Blacks to monitor Samoan mosquito virus

    New Zealand Rugby officials are confident a mosquito-transmitted disease in Samoa and an annoying drain won't threaten the All Blacks' historic Test in Apia

  • Football

    Rodgers: Liverpool missed creative spark

    Brendan Rodgers admitted Liverpool missed their creative spark after leaving several senior players at home as his side lost to Besiktas on penalties on their return to the Ataturk Stadium

  • Golf

    McIlroy recovers from shaky start at PGA National

    Even the best player in the world can apparently have a bad day once in a while, and it was a tough one on Thursday for Rory McIlroy at PGA National

  • Darts

    Chisnall moves top alongside Van Gerwen

    Dave Chisnall saw off Kim Huybrechts 7-4 to move joint-top of the Premier League Darts table, after Michael van Gerwen drew with Adrian Lewis in Belfast

  • Football

    Liverpool set to escape FFP fine

    Liverpool are expected to be cleared of any Financial Fair Play breaches on Friday, but Hull will be handed a small fine by UEFA

  • News
  • Features
Sponsored Links
Make Huge Income from your Home
Download your Free Guide And Learn How To Increase Your Monthly Income
Make $170 in 60 seconds!
Google Vs Facebook, 60 sec. knock out! Choose a champion, Become a Winner!
Make $25 in 1 Minute!
Start trading with the biggest broker! Register now to receive $25 for FREE!