Rugby Champions Cup touted to Guinness
October 11, 2013
Guinness have been earmarked as a potential sponsor of the Rugby Champions Cup, according to reports in France.
The battle over the future of the Heineken Cup is still in full flow with the English and French clubs showing no signs of backing down from their plans to push forward with the newly formed Champions Cup for next season.
The competition will be club-run, rather than the current union-organised Heineken Cup, and while Premiership Rugby and Ligue Nationale de Rugby have thrown their collective weight behind the new tournament - which will need ratification from the International Rugby Board - the RaboDirect PRO12 sides are yet to declare their hand.
But despite there still being a couple of hurdles in the way of the organisers before the new Champions Cup becomes ratified, it seems they have already started planning for sponsors and Midi Olympique claims delegates acting on behalf of the new breakaway competition have met Guinness representatives in Dublin to ascertain whether they would be interested in sponsoring the new competition.
Guinness are no strangers to rugby having previously been title-sponsors of the Premiership and currently have the naming rights to Ireland's autumn Test series.
© ESPN Sports Media Ltd
Download ESPN's new UK multisport app, a fresh and powerful new way to follow your favourite UK sports news, scores and video.
Communication error please reload the page.
Stoke City striker Jonathan Walters has said any player who spat at him would be "eating his supper through a straw" afterwards
Andy Murray registered a comfortable victory in Great Britain's opening Davis Cup rubber against the United States
Gloucester head coach Laurie Fisher has underlined the magnitude of his team's task against reigning Aviva Premiership champions and runaway leaders Northampton on Saturday
A former-policewoman has been jailed for 22 months after seizing CCTV footage of a street bust-up to be used as a "tool to blackmail" Liverpool footballer Steven Gerrard.
Wayne Rooney is desperate to realise his ambition of winning the FA Cup this season
Where does Anthony Davidson's record of 24 Grands Prix without a point rank him?
ESPN talks to Marcus Ericsson about the "pay driver" label, aiming for his first career points and what life was really like as a rookie during Caterham's chaotic final season
Gareth Bale says he has to be sharp in training or the other Real Madrid galacticos will quickly be on his case
Amid the glitz and glamour of modern grand prix racing it can be all too easy to forget about the men and women that keep the wheels turning. The Grand Prix Trust makes sure that's not the case
A spitting contest. Just what football needs to improve its reputation. You can always rely on football to stoop that little bit lower than you expected. Papiss Cisse of Newcastle United and Jonny Evans of Manchester United, who later protested his innoce
Liverpool striker Mario Balotelli has claimed that "someone doesn't like [him]" in a cryptic social media post
Amir Khan is unlikely to face Kell Brook this summer as he looks to negotiate a fight with Miguel Cotto in America
Jose Mourinho has praised his Chelsea team's "warrior" spirit and challenged them to fill their pockets with trophies
Alexis Sanchez and Olivier Giroud have the "mental strength" to spearhead Arsenal's charge for Champions League qualification, according to Arsene Wenger
Luis Suarez is to return to Anfield to play in a charity match arranged by Liverpool
After Nemanja Matic twisted his ankle celebrating Chelsea's League Cup win, ESPN runs down some of the game's most ludicrous injuries
Eight years ago, Steve Bunce was offered the chance of buying a 'share' in Tyson Fury, and it would have been a shrewd investment if he had the money
Who was the 100th man to win a world championship Grand Prix?
Some of the best fighters to ever glove up have plied their trade in the Octagon - now ESPN list the 10 best who have fought under the UFC banner
Paul Butler tells Inside Boxing he turned down the chance of a trial with Liverpool in order to focus on boxing - and it was the right choice