While Gary Lineker has led suggestions that UKIP's new logo is a "rip-off" of the Premier League's emblem, the party's new leader has no problem with it.
The party's new design features a purple lion on a white background like the logo of English football's top flight.
Say Hello, to our new branding! pic.twitter.com/Yv7XKSAB0Q— UKIP (@UKIP) September 30, 2017
The logo sparked a war of words between Lineker and UKIP, with the "Match Of The Day" host tweeting an "eyes rolling" emoji after seeing the design and the message: "The @premierleague will be thrilled."
A UKIP spokesman replied: "Gary Lineker is a very well-known, somewhat sanctimonious, extremely well-paid TV celebrity who has their own opinions."
And the ex-England star then responded: "But I'm working hard on having someone else's opinions."
But I'm working hard on having someone else's opinions. https://t.co/tO5YHfwoEU— Gary Lineker (@GaryLineker) September 29, 2017
The party spokesman also insisted the logo is "not a rip-off" and stressed UKIP had "checked" it does not infringe copyright, declaring: "We're not that stupid."
New UKIP leader Henry Bolton said he was happy to proceed with the new design given members have voted for it.
"You're going to be terribly disappointed at this, I have no idea at the moment what the Premier League's logo looks like," he told a news conference. "I will have a look at that, another conversation that I might have to have.
"But as it is I'm personally fine with it, but you know what, I want a united party and I want that party to have a clear identity, and the members this afternoon who are here at [the party] conference voted quite decisively that they like the logo and I think that's the start point for me as their leader.
"I said in my acceptance speech that my ethos is one of serving the party to lead, that doesn't mean dictating what the logo should or should not be, I want the members to feel comfortable with their identity and that logo is a critical part of that identity."
Earlier, UKIP chairman Paul Oakden said he was unconcerned about the Premier League's legal team looking at the image.
He told BBC Two's "Daily Politics": "I'm not worried. For a start, I don't mind UKIP being associated with the Premier League. If they [the Premier League] feel they have a right to take legal action, I'm sure they'll consult with their lawyers. We did our due diligence before we put these logos to the membership and, as I said, we are perfectly comfortable."
At UKIP's party conference in Torquay, the spokesman said the lion was broadly recognised as a symbol of Britain and joked it has been named "Flossie."
The lion design won a vote among members to replace UKIP's famous pound sign logo, beating an effort apparently meant to represent sails.