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Force India livery goes pink with arrival of new sponsor

Force India

The Force India Formula One car has been painted pink ahead of the start of the season as part of a new sponsorship deal with Austrian water technology company BWT.

The new livery represents a dramatic departure from the team's previous silver and black livery and adds another bright colour to this year's grid. The press release added that BWT's presence would be reinforced with BWT pink helmets for drivers Sergio Perez and Esteban Ocon to complement the BWT pink car.

"The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history," Force India boss Vijay Mallya said. "It's a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.

"For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One."

BWT CEO Andreas Weißenbacher added: "The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world. We share with Formula One -- the premier league of motor sport -- the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies."

BWT has sponsored Mercedes cars in DTM for the past two years, where the iconic pink livery has featured on the C-Classes of Lucas Auer and Christian Vietoris.