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McLaren signs Richard Mille to replace TAG Heuer

McLaren

After parting ways with long-time backer TAG Heuer, McLaren has confirmed a new ten-year deal with watchmaking brand Richard Mille.

McLaren's 30-year association with TAG Heuer came to an end late last year, with the Swiss company moving across to Red Bull, where it will also take the naming rights to the team's engine. McLaren has replaced TAG with Richard Mille, meaning drivers Fernando Alonso and Jenson Button will wear its watches this year.

"A 10-year partnership with McLaren underlines our shared belief in the value of long-term agreements, and the benefits that can be derived from growing and developing together.," McLaren CEO Ron Dennis said. "The two brands share a distinct common DNA: a passion for design, technology and aesthetics, and I'm excited about the great work we can achieve together over the next 10 years."

Richard Mille supported the late Jules Bianchi during his F1 career, while it also previously sponsored the Lotus team. Despite the news McLaren continues to be without a title sponsor, as it has been since the withdrawal of Vodafone at the end of 2013.