European body agrees broadcast deal
June 13, 2014
European Professional Club Rugby (EPRC), the organising body behind Europe's new premier rugby competitions, has signed a four-year deal with IMG Media to sell broadcasting rights outside the United Kingdom, Ireland and France.
IMG will market live and highlights packages for the Champions Cup and the Challenge Cup, which replace the Heineken Cup and Amlin Challenge Cup respectively. Three games from the third-tier Challenge Cup Qualifying Tournament will also form part of any broadcast deals.
EPRC executive committee member Bruce Craig said: "This new partnership with IMG comes quickly on the back of the conclusion of the UK TV rights contract with BT Sport and BSkyB.
"IMG share our ambition and vision for these tournaments, and we look forward to working with them to ensure European professional club rugby reaches its potential in both established and emerging markets.
"We are now heading into the October kick-off in a very strong commercial position and expect another significant announcement later this month when the competitive tender process to secure the broadcast rights for France is concluded."
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