West Ham's social media managers have certainly had their work cut out on Tuesday.
Just when they thought the dust had settled from one Twitter furore, another has sprung up to spoil their evenings.
This morning brought the news that club co-owner David Gold had favourited a tweet making derogatory comments about manager Sam Allardyce. Gold was later forced to clarify that he had no intention of sacking Allardyce regardless of what Twitter user @harris2011_s thought.
Now, however, West Ham's new signing Diego Poyet has been forced to apologise after it emerged he branded the club "scum" while playing for Charlton.
Poyet tweeted "We hate West Ham #scum" before a match between West Ham and Brighton, who were then managed by his father Gus, at Upton Park in 2012.
The 19-year-old Poyet, who joined West Ham earlier this month, said: "I was 16 at the time and very naive, I will learn from my mistakes.
"Obviously I regret it looking at it now but there is nothing I can do about it. I apologise. I am very happy to be at the club and have loved my time here so far.
"For all you getting on to me about that tweet two years ago it was banter between some of my friends and me when I went to watch a game and I was supporting my dad's team [Brighton]."
In an attempt to take the pressure off West Ham's beleaguered social media team, ESPN can offer this piece of advice to the young Poyet: Diego, footballers' feet belong on the pitch, not in their mouths.