Reid's brother, Eric, was the first San Francisco 49ers player to take a knee alongside Kaepernick in 2016 during the national anthem in protest of racial inequality and police brutality. Kaepernick is suing team owners for allegedly colluding to keep him out of the NFL. In May, Eric Reid also filed a collusion grievance against the NFL regarding his employment status.
Nike's new ad reads, "Believe in something. Even if it means sacrificing everything."
Mad respect pic.twitter.com/A8KpFMWsn4— Justin Reid (@jreid_viii) September 4, 2018
"I feel like I've lived through this before, just being close to my older brother and seeing him go through it when he was with the 49ers," Justin Reid said. "As for me, I support Colin, I support my brother, I support the stance that he's taking."
Reid said he had a "big smile come across my face" when he saw the Nike ad debut on Monday, because he appreciates that the company is refocusing the conversation about Kaepernick.
"Colin is the embodiment of the movement and the change that we're trying to have people realize," Reid said. "One of the biggest issues that we're having right now is the narrative of the story is being hijacked. People are trying to make it about the anthem, people are trying to make it about the military. It is not about the anthem, it is not about the military.
"I have family that was deployed in the military. I have all the respect in the world for everyone who puts on those colors and does those things. The point of the topic is police brutality and that type of thing. And that narrative has been hijacked, to where people are trying to pull the story in all types of different directions. The battle right now is control of the narrative and keeping it relevant."
Former Texans left tackle Duane Brown raised his first before a game in 2016 to protest police brutality. The majority of the team took a knee during the national anthem before the Texans played the Seahawks last October, after an ESPN The Magazine story reported that, during an owners meeting, Texans owner Bob McNair said, "We can't have the inmates running the prison" in reference to ongoing player demonstrations.
Reid said he does not plan to take a knee or protest during the national anthem before Sunday's 1 p.m. ET season opener against the New England Patriots.
"I've come here -- and I come here to play football and do my best -- but I have feelings about certain things and certain topics, and I have a right to express them, the same way that those people who have backlash at me have a right to express their opinion," Reid said. "I know Colin personally, and to see him continue to be that symbol of change we are trying to bring into the country, it is very cool to see."