Australia reaps the financial benefit of Lions
August 2, 2013
The Australian economy received a boost of AUS$150million (£88m) as a result of the British & Irish Lions tour.
The nine games in Australia drew a collective attendance of 389,400 and with around 40,000 fans travelling Down Under to support Warren Gatland's men, the economy reaped the benefits in figures published by Australian's Tourism and Transport Forum (TTF).
"The stand out is 64.6 per cent growth in visitor numbers from the United Kingdom in June, thanks to the British and Irish Lions tour," TTF chief executive Ken Morrison said. "An estimated 30-40,000 British and Irish supporters came to Australia for the tour, generating an estimated AUS$150 million (£88m) for the Australian economy.
"This is a clear demonstration of the value of major events in supporting jobs and businesses in the visitor economy."
© ESPN Sports Media Ltd
Ewen McKenzie denies his Wallabies' Rugby Championship-opening Bledisloe Cup double-header is daunting, saying "it's a really good challenge for us ... we've just got to get out there and make the most of it"
Eden Hazard's double proved to be just enough for Chelsea as they steered past a resolute Sunderland outfit in a scintillating contest as the Stadium of Light
The All Blacks will only get better, former New Zealand coach John Hart says after the team swept the International Rugby Board awards
Tottenham rallied from falling a goal behind in the second half to defeat Fulham 2-1 at Craven Cottage, with Lewis Holtby the match-winning hero
Ricky Walden ended world number three Ding Junhui's ambitions of a fourth consecutive ranking title with a 6-4 win at the UK Championship
FIFA have caused more than their fair share of confusion in announcing the procedure for Friday's World Cup draw, with the mysterious "Pot X" ensuring plenty of head-scratching
Which driver is credited with setting the fastest lap in his only ever Grand Prix?
Paul Eddison explains how the French sold English clubs down the river and why their domestic game will go from strength-to-strength as a result
Kieran Read learned he had been named IRB Player of the Year only when he awoke to a text message; the understated manner of delivery seems fitting for the humble giant of rugby in 2014
Months of planning go into each Ashes series yet, ahead of this Test, England are in the uncomfortable position of having doubts over at least three positions in their side