/ Rugby World Cup 2015

/ Story

Sin Bin
New Zealand 'minimised' in World Cup promotion
ESPN Staff
September 4, 2014
Game of Thrones inspires Rugby World Cup promotion

Rugby World Cup officials have defended themselves after New Zealand did not obviously feature in their Game of Thrones-inspired Rugby World Cup promotional video encouraging people to buy tickets to the tournament, saying simply that current and former All Blacks were unavailable to participate when the clip was produced in London.

The video obviously references England, Wales, Australia, South Africa, Scotland, Italy, France, Tonga, Samoa and Canada, but England Rugby spokeswoman Joanna Manning-Cooper said the New Zealand representations "were just a bit hard to spot".

"In the film, one parent of the little boy who squeezes between his parents' legs is an All Black fan," she said. "You may need to look more closely than usual as the tournament brand guidelines meant we had to remove the AIG sponsor branding from the Ne Zealand shirts."

A New Zealand Rugby spokesman said the board was not concerned by the apparent omission from the campaign of the world's No.1 ranked team and reigning Rugby World Cup champions, while All Blacks assistant coach Ian Foster said he was "pretty sure that we have qualified for the World Cup so we'll probably be there".

All Blacks fans subsequently noticed also that an email update sent by Rugby World Cup organisers 12 days ago included a world map without New Zealand. The map also does not feature host country England or other World Cup-contestants from Great Britain, Ireland, Japan, Fiji, Samoa and Tonga.

Several World Cup finalists are omitted from a map on RWC promotional material © Image Supplied
© ESPN Sports Media Ltd

Live Sports

Communication error please reload the page.

  • Latest
  • Most Viewed
  • News
  • Features
  • Rugby

    Chiefs v Cheetahs

  • Rugby

    Reds can still make rugby finals: Graham

    After another disastrous night out, the Reds fell to a one-point loss to the Lions, but Reds coach Richard Graham still believes the Reds have a chance to make the finals

  • Football

    Injured duo Welbeck and Sterling to miss Italy friendly

    England manager Roy Hodgson confirmed that Arsenal striker Danny Welbeck will miss Tuesday's international friendly against Italy with injury, while Liverpool winger Raheem Sterling will also be excused from the game in Turin

  • Tennis

    Murray cruises into Miami Open third round

    Andy Murray made a solid start in his quest for a third Miami Open title as he dispatched Donald Young to reach the third round in Florida

  • Football

    Harry Kane revels in dream England debut

    Harry Kane declared his debut international goal as the greatest moment of his career as he scored just 80 seconds after coming off the bench during England's 4-0 victory against Lithuania

  • Formula One

    Tough at the top

    Who has driven in the most GPs before taking pole position?

  • Formula 1

    F1 cost cutting: Not putting money where the mouth is

    Mudslinging and an agreement on something that will never happen, it's all in a day's work for a Formula One boss, as Maurice Hamilton explains...

  • Rugby

    Unsavoury sledging did not end with Potgieter

    Fallout continues from the NSW-Brumbies derby, with one Tahs forward - not Potgieter - surprised by other unsavoury comments during the game, Greg Growden reports

  • Rugby

    Super Rugby preview, team news, line-ups: Round 7

    Greg Growden previews Super Rugby round 7. We've also got key stats, team news and all the line-ups to inform your ESPN Footytips Super Rugby picks

  • Formula 1

    Storm clouds gather in Malaysia

    Will Mercedes dominate again? Can anybody catch up with the help of a rainstorm? And will the Red Bull/Renault relationship tear itself apart? All those questions and more will be answered at this weekend's Malaysian Grand Prix

  • News
  • Features

Sponsored Links

Make Huge Income from your Home
Download your Free Guide And Learn How To Increase Your Monthly Income